Jared Spool said:
‍
"Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it. Think of it like a room’s air conditioning. We only notice it when it’s too hot, too cold, making too much noise, or the unit is dripping on us.
Yet, if the air conditioning is perfect, nobody says anything and we focus, instead, on the task at hand."
‍
To me, this quote captures the essence of great design: it is intentional, purposeful, and user-focused. Sophistication lies within the way the information hierarchy is structured, or how complex tasks are broken down into an enjoyable user experience. The design is universal, neutral, clean and minimal.

I strive to design with this mentality.